Generative AI Work
“Morning Commute” AUDI
A luxury automotive spec spot exploring how AI-generative filmmaking can transform a traditional commercial setup into something cinematic, surprising, and slightly absurd, while dramatically expanding what can be achieved without the scale of a traditional production.
ULU Film Trailer
An example of an AI-powered proof-of-concept trailer that translates a locked screenplay into a cinematic, hyper-realistic vision—built to support fundraising before production.
Rugeit / “Unspeakable”
‘Unspeakable” is a provocative, humor-driven pharmaceutical commercial created entirely with AI. The piece explores how cinematic realism and comedy can be applied to traditionally restrained categories.
Insurance Campaign — Creative Concept Exploration
A case study showing how AI can rapidly elevate and reframe a client’s existing creative. Starting from a limited baseline, we developed three distinct directions; each with its own tone, visual language, and storytelling approach to demonstrate how quickly new possibilities can be brought to the table.
The Walk | An AI Short Film -Written, Directed & Edited by Eric Argiro
An 8-minute cinematic short film created entirely with AI tools. The Walk is an experimental narrative built from fully AI-generated images, voices, and music. Written with the goal to explore continuity, scene blocking, timing, and storytelling with ai tools. This film attempts to explore what’s possible with AI for narrative storytelling.
The Walk has won several Film Festival awards including; best editing, audience choice: best Film, best use of AI, a Golden Cloud award as well as a Silver Telly for best AI short comedy.